![]() Apple successfully did something similar in 2011 with its popular iMessage platform, and Google took several stabs at it with a variety of messaging apps. WhatsApp wasn’t the only app to try to address these limitations. Its younger brother, MMS, allows for the exchange of small bits of media, which amount to low-resolution photos and sound bites, but it’s effectively useless for exchanging videos and still lacks things like read receipts and status indicators. SMS was, and continues to be, stuck in the dark ages of technology, with 160-character limits and no support for anything other than pure text. However, the point of WhatsApp was to replace SMS (and the lightly media-capable MMS) with a new platform that could overcome the limitations inherent in the archaic carrier-based messaging services. So, what exactly is WhatsApp? At its most basic level, it’s simply a chat app for exchanging messages with your friends, not unlike the SMS text messaging that’s built into nearly every mobile phone. What is WhatsApp? Joe Maring/Digital Trends Since its 2014 acquisition by Facebook (now Meta), WhatsApp has reached a point where it’s now become the de facto standard for cross-platform messaging worldwide, with over 5 billion installs from the Google Play Store and 2 billion active monthly users. ![]() You can finally move your WhatsApp chats from Android to iOS WhatsApp is copying two of Zoom’s best video-calling features Once you have signed up for Trengo, you can simply sign up for the API from within the platform.Sunbird looks like the iMessage for Android app you’ve been waiting for The API doesn't come with an interface, so you have to use it via a customer service platform like Trengo. It was created so that larger companies can manage WhatsApp Business conversations in an efficient way. The WhatsApp Business API allows you to use WhatsApp with multiple users and on multiple devices. But when the volume of messages on WhatsApp increases and your team grows, you may need to start using the WhatsApp Business API. If you run a company with one or two people, you probably won't get too many messages anyway.
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